CRUELTY FREE
We go beyond the brushes and beauty products. Cruelty free is a core value of ours and we never test on animals.
VEGAN
All of our products are vegan so they’re not only better for you but for the environment too.
EASY TO USE
Our products don’t require pro skills and save you time. We created brushes with memorable labeled handles taking away the guesswork on what it does and lashes based on lifestyles and occasions.
INCLUSIVE
We believe in the inclusivity of empowering others by creating better beauty products with purpose, to celebrate you being the best version of yourself.
what's new
Shop the Look
American Actress Lea Michele swooned over the cruelty-free M.O.T.D cosmetic
brushes at Anthropologie’s booth.
This set of eight beautifully packaged brushes isn't only vegan-friendly, it's very afforadable. You can contour, highlight, and create a killer smoky eye all for under $100.
Vegan makeup has come a long way and this is proof
Putting the spotlight on applying your highlight with Get Cheeky With It Blush Brush
The brand has also teamed up with Mario Dedivanovic, a.k.a Makeup By
Mario.
Featured in August Glam Bag and May 2020 Glam Bag Plus “ These are really nice quality
and work perfectly for simple or detailed eye looks.”
