CRUELTY FREE

We go beyond the brushes and beauty products. Cruelty free is a core value of ours and we never test on animals.

VEGAN

All of our products are vegan so they’re not only better for you but for the environment too.

EASY TO USE

Our products don’t require pro skills and save you time. We created brushes with memorable labeled handles taking away the guesswork on what it does and lashes based on lifestyles and occasions.

INCLUSIVE

We believe in the inclusivity of empowering others by creating better beauty products with purpose, to celebrate you being the best version of yourself.