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Cruelty free beauty products is the way to go and we’re telling you how to make the switch!

Whether or not a brand is cruelty-free is not always at the top of someone’s mind when purchasing makeup, but we’ll give you steps on how you can choose cruelty-free cosmetics.

A brand being cruelty-free means they do not test any of their products on animals anywhere in the world. Graphic Warning: We’re not going to get into details of animal testing (it’s gruesome), but you can check PETA’s Animal Testing 101 if you want to learn more.

In our opinion, it’s not worth harming an animal to get thicker eyebrows or longer lashes, especially when there are so many cruelty-free brands out there who are doing just fine without animal testing.

How to find out if a brand is cruelty-free:

Go on their website.

Check the brand’s FAQ on their website to see if there is a question along the lines of “do you test on animals?” and what they answer. Brands who are cruelty-free are transparent about it.

Start a search.

On a search engine, look-up “is (makeup company) cruelty-free”. In most cases, the results will immediately state they are. Be sure to read the entire statement because in other cases, it gets tricky.

Do some digging.

If it’s not clear whether or not they are cruelty-free, you will have to do digging of your own. If a company claims they are cruelty-free, but has an exception, they’re not cruelty-free.

There are also parent companies that are not cruelty-free, but own brands who are cruelty-free. That’s where you need to draw that conclusion for yourself and decide where you should draw the line of what brands you want to support.

Check resources.

There are many resources available, including Logical Harmony, who provides a variety of cruelty-free lists to help guide you including a general cruelty-free brand list. She reaches out to brands herself and constantly updates the list. It is a great go-to source!

You can use code ‘tashina’ for 10% off at checkout when shopping at motdcosmetics.com.

What to do after you do your research:

Declutter your makeup collection.

Go through your makeup and separate what is and isn’t cruelty-free. You don’t have to throw the product away, but when you’re done using it then you replace it with an alternative that is cruelty-free. There are thousands of brands that are cruelty-free and you can find other great dupes as well. You may be surprised to find that it’s not as difficult letting go as you may think.

Continue with the right mindset.

Go into the makeup store and only purchase products that are cruelty-free. Also, it’s okay to make mistakes because it’s a learning process. You’re trying to have the right mindset and that’s already making a big difference.

M.O.T.D Cosmetics is proud to be PETA certified cruelty-free, vegan. No animals are harmed.

Our brushes are made out of TAKLON: a high grade synthetic polyester fiber that mimics animal hair, which:

  • distributes product just like animal hair
  • safer alternative for those who have allergies to animal fur
  • suitable for all skin types, including those with skin sensitivities
  • hypoallergenic and anti-bacterial since they are a non-porous, unlike animal fur
  • soft and lasts longer than most animal fur bristles

Many people are converting to cruelty free beauty products only and the beauty industry is noticing! By purchasing cruelty free beauty products, we can make a difference to an animal’s life and put a stop to animal testing.

We hope this helps you be kind to every kind!

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